How to Change Your Domain Without Losing Your Customers (SEO)
Every person who wishes to escalate their organic website traffic, advance their lead conversion rates, and improve the presence of their brand understands that SEO is a key approach. When search engines change their algorithm and rules, a domain name or website hosting might upset your SEO. In the end; Websites develop and business strategies alter.
At some point; you may see that the domain name you registered to publish your site is no more applicable. Simply, people don’t usually think to vary their domain names except something forces them to. Most of them refuse to modify their domain name in almost all situations. The domain change can be a daunting try if suitable care has not taken. Whether implemented correctly, a site could watch small to no variation in rankings.
If you hold the control on your old domain, you just need to execute 301-redirects to make sure that the link value directing at old content is reassigned to the fresh domain. But; if a website’s performance is great, changing domain will horribly influence the rankings and traffic.
Keep the following steps in mind if you are planning a domain change.
- Don’t opt a Live website
You should disable the website at the time of modification. Otherwise, do the website development on a free domain or in a distinct one and can swap it with the old one when completed. If crawlers appear on the site, they will misjudge it as a fresh website. This leads to the dropping of websites and traffic. And yet, you must provide some kind of notification a few days before. You can use your website or any social network profiles to do this. It’s necessary to make the interruption as small as possible.
- The page load speed:
Every website owners make their sites to run at maximum speed. Web hosting is a part that impacts page load speed. Google will rank you worse whether the host decelerates and the page loading beats a suitable performance criterion.
- Monitoring your migration
When the new domain is active and running, you’re in the last stage of the relocation. Then you have to do a sequence of tests to ensure that the sites are working up to the standard. Like monitoring the URL and the website. A fresh website can be made if you approach a web design agency. They will change the WordPress website to another domain. Because website creation is easy with the help of WordPress. So your viewers and search engines are receiving the experience you need.
- Test the website
When the databases are imported, you can check the website. Also, it’s time to verify that everything is working perfectly. The best way to test a website is by using a temporary URL. This lets you access your website even if the domain name is not directing to the new server. Similarly, utilize visibility tools to watch the overall working. Google Search Console can also be used to test the condition of your website, and it will inform you via email if any important issues are noticed. Applying 301 Redirect for all pages which you consider to transfer from old to the new site individually and test if it is viewing in the search engines or not.
- Update Backlinks:
Backlinks are links to your content from another website. Update any significant backlinks, hence they point straight to the new website.
Important backlinks on valued sites can increase your website’s authority, yet if the backlinks are aiming at the old domain name doesn’t benefit you. However, demanding the change will confirm you save that link authority forever – even if you remove your old domain.
Somehow, search engine optimization has to support a business choice. Anything that deviates the layout, content, etc. of your website will have an influence on SEO. In view of site reshapes and platform modifications, fully assess the threats and benefits included to analyze how URL or domain changes will shake SEO. Updating a domain name properly will increase your rankings, and possibly accelerate the procedure of re-establishing your search traffic.